›Sustainability‹ is the great zeitgeist formula of our time. And that's exactly where lies, we are convinced, a fundamental misunderstanding.

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Because all too often 'sustainability' is just a marketing phrase, an empty phrase in corporate communications and, last but not least, a pure assertion by politicians if they only have an eye on the here and now . In the process, 'sustainability' becomes an opaque fog of environmental awareness and innovation frenzy, ideally suitable for obscuring fundamental questions. For example, the question of whether a better future can really succeed solely through breathless technical innovation. Or the question of whether what has gone before must inhibit progress.

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With "Up!" we want to question the common claims of sustainability . Because we don't have the answers to the most urgent questions of our time either. But we have the sincere will to seek them.

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For us it is clear: real sustainability can only be achieved by combining experiences, presence of mind and visions for the future - or to put it another way : in a seamless Connection of yesterday, today and tomorrow.

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For us, the "and" is central: preserve and renew, look back and forward. And above all: the beautiful and the meaningful. Because whoever sacrifices the beautiful to the good has already lost a future worth living in.

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Last but not least, sustainability needs sincerity. Yes, "Empor!" is also a place for anyone who loves vintage cars. And, no, we are by no means claiming that vintage automobiles are low-emission. But when it comes to sustainability, it's always about a balance sheet. We think there is a lot to learn from the past , in aesthetics as much as in engineering. And last but not least is in

classic cars a forward-looking philosophy: conscious travelling.

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That's why "Empor!" is not a museum. Rather, we offer those who see visions as an invitation to have plenty of room to let their ideas for a better future become real : through co-working and co-living, events and encounters, and last but not least the most important fuels of progress:

 

Space and time.